Tuesday, May 6, 2008

Multiplex Cinema

With rising economy , the number of multiplex theaters have been in the increase in recent years in India ( as i know , mainly in Chennai). They have been a lot successful in putting small theaters out of business , thou they make people spend a lot more than the smaller theaters. They have done a lot to enthrall the movie goers and has set high standards. Here goes my wish list on what they could still do to increase(or will it decrease) the standard.
  • Decorate the hall : For each movie , decorate the hall with respect to the movies genre and plot. For an Animation film like "The Chronicles of Narnia" , decorate the hall like a jungle. Have statues of lion , white witch and those four kids at the top of the hall along with the cupboard. So , for a romantic movie , shall all corners of the hall have big posters of the lead pair lip locked (or what else).
  • Bring in new conditions : Add interesting and acceptable conditions for each movie. For a movie like "Home Alone" , allow only parents who are along with their kids. Have two groups , parents and kids i.e all kids should stay together away from their parents. Allow only hard core fans of the super hero to watch the super hero movie like "Terminator" /"Sivaji" . You still want me to say the conditions for a romantic movie , ok here it goes , allow only couples.
  • Make the entry special : For a horror movie like "Psycho" , even a pin drop in the hall should be audible and the hall should be emerged in complete darkness. Allow only one person at a time to enter the hall with a small thin light in their hand to find their seat. What about other type of movies , i have chosen the easy one and will let you think about the hard ones .
  • Engage the audience : Search for scenes in a movie where the audience can be engaged and their energy levels can be increased. For a movie like "Batman Begins" , fly a batman machine inside the hall for the first scene when batman appears. How will it feel when something in the hall breaks into parts when your favorite super hero thrashes the villain. Nothing ends well without romance , imagine and let others know how do you want yourselves to be engaged for romantic movies.
cheers,
jkyaar

5 comments:

Ranjith said...

Multiplex will be on the increase as like the chain of hotels and retail outlets. For the next decade from now on it is going to be the chains that are going to survive.

India is not 100% open culture to go as couples to the theaters before marriage. May be we are @20 % levels. It is going to be surely decrease the revenue. But the current policy of Multiplex charging 200+ bucks for the ticket and providing unsolicited free bees is a good marketing initiative.

Allow anonymous comment also to you blog and moderate. Don't restrict it to blogger and open ids.

Cheers - Ranjith
www.dsmrk.com

jkyaar said...

Ranjith,

Will allow anonymous comments.

About the revenue part - am not saying that all screens in the multiplexes should carry these rules , make only one screen follow the rules and decrease the number of shows in it too. Yes ,Create a demand , price it slightly higher from other shows , all these need risk takers and am sure they will end up winning.

Always have conventional shows in the theater(that is your bread winner).

Make people think about that particular screen , the moment they feel about watching a movie.

Cheers,
jkyaar

Duraionly said...

JK,
well written theatre2.0 ideas. Especially i vote for this idea "allow only couples" !!!!
:-)

Karthika said...

Good One Karthi....Looks like you have thought abt things a lot. I guess it won't be long before we get to see such cool things.

- Karthika

jkyaar said...

Karthika,

Thanks.

Cheers,
jkyaar